Success Story
ENGEL
An international survey covering more than 45,000 customers across five continents.
Client reviewsCustomer surveys
What do your customers expect?
We connect your business questions with your customers’ perspectives. Findings provide a basis for discussing product, service and relationship decisions.
Discuss your projectHow we approach the project
From a customer touchpoint to a business question.
Which experience do you want to understand? Which customer groups should contribute? These questions guide the choice of topics and research methods.
Your business questionCustomer group ACustomer group BProduct & useService & relationship
Your project scope
What we develop with you.
For companies seeking a sound basis for product, service and customer relationship decisions.
01
A plan for customer groups and research methods
02
An instrument tailored to your business questions
03
Analysis of relevant themes and differences
04
A joint discussion of potential priorities
The process
Prepare the survey together.
01
Clarify the decision to be informed
02
Define groups and touchpoints
03
Collect and interpret feedback
04
Discuss product and service priorities
How do you approach B2B research?
Several roles may shape a customer relationship. We clarify whose perspectives matter and how those people can be reached.
Before you begin
Frequently asked questions.
Is this suitable for B2B?
Yes. When designing B2B projects, we consider different roles and relationships on the customer side.
Which metrics are used?
Metrics such as NPS or satisfaction ratings may be useful. Selection follows your objectives and is complemented by context and open feedback.
Are international projects possible?
Markets, languages and research methods are planned together. Trigon has experience with international customer surveys.
How are customer groups and touchpoints selected?
We start with the decision the survey needs to inform. This guides the choice of customer groups, roles, touchpoints and an appropriate way to reach participants.
What if participation is low?
We review reach, respondent composition and response levels together. Reminders or additional conversations are agreed where appropriate; limits to interpretation are taken into account.
From practice
ENGEL
International · Customer survey
The project
An international survey covering more than 45,000 customers across five continents.
Read client reviewsYour next step
What would you like to understand better?
Let's discuss your project: objectives, context and how you want to work with the findings.
A conversation about your organisation.
Send us a brief outline of your project. We will arrange a suitable time to talk.
Discuss your project