Interviews & focus groups
What is the story behind a response?
Interviews and focus groups create space for experiences and context. Trigon develops the discussion guide, facilitates conversations and analyses the themes relevant to your objectives.
Discuss your projectHow we approach the project
One answer opens up the next question.
Open conversations can prepare a survey or deepen its findings. Confidentiality and the presentation of results are agreed in advance.
What does that mean for you?
A specific experience …
What would help?
Your project scope
What we develop with you.
For organisations seeking a deeper understanding of selected topics through dialogue.
An agreed discussion guide
An appropriate individual or group format
A structured summary of key themes
Interpretation to support the next stage of the project
The process
Prepare the survey together.
Define the question and participants
Agree the guide and setting
Conduct discussions and analyse themes
Interpret the findings together
When do conversations complement a questionnaire?
When numbers leave questions unanswered or a new topic needs to be understood. Interviews can be useful before or after quantitative research.
Before you begin
Frequently asked questions.
When are interviews useful?
When experiences or connections need to be understood in greater depth. They complement quantitative data with context.
How are comments treated confidentially?
Confidentiality, documentation and the form in which findings are presented are clarified in advance.
Can focus groups form part of the follow-up?
Yes. Dialogue can help participants interpret findings and make priorities more concrete.
How are interview or focus-group participants selected?
Selection follows the research question and relevant perspectives. Group composition, possible hierarchy effects and the confidential setting are agreed with you.
How are qualitative findings documented?
We structure key themes and connections around the agreed research question. Use of quotes, synthesis and anonymisation are clarified in advance to avoid unintended identification.
Your next step
What would you like to understand better?
Let's discuss your project: objectives, context and how you want to work with the findings.
A conversation about your organisation.
Send us a brief outline of your project. We will arrange a suitable time to talk.
Discuss your project